Client Onboarding Automation Consultant — Apps Script & Digest Email
Google Apps Script · Advanced Sheets API · Gmail
A digital marketing agency managed client onboarding through spreadsheet checklists — but alerts weren't going out, tasks were being missed, and the script kept hitting Google's 6-minute execution limit and dying silently. Clients were receiving alerts for services they hadn't purchased because nothing was filtering out irrelevant tasks.
We rewrote the Apps Script from scratch with two core optimizations: batch property reads and writes using PropertiesService instead of individual calls, and a single Advanced Sheets API call per spreadsheet to pull all hidden row data at once. Hidden rows indicate services that don't apply to a given client — preserving this filtering was non-negotiable. Individual task emails were consolidated into per-client digest emails to reduce noise and API overhead. A deduplication layer prevents re-sending alerts for tasks already notified.