Case Study 13 · Wix Velo calculator · member data architecture

Wix Velo Calculator — Member Segmentation & CRM Integration

Wix Velo · Wix CMS · wix-crm · wix-data

The Problem

A spiritual education platform had no way to connect members to their own content. Visitors could read about archetypes but had no personalised entry point — the experience was generic for everyone, which meant low engagement, no segmentation, and no data to drive email marketing or product recommendations.

The Build

We built a dual-path archetype calculator on Wix using Velo — a numerological engine that computes three distinct archetypal identities from a user's birthdate: the Persona Archetype, the Core Archetype, and the Year Archetype. For visitors, results are logged to a CMS collection for analytics. For logged-in members, those same results write directly to contact custom fields enabling list segmentation by archetype from day one. A post-signup onboarding gate intercepts new members and redirects to a profile-completion page before they can proceed.

The Outcomes

— Every member account tagged with 3 archetypal identifiers on signup — zero manual data entry

— Visitor calculator usage captured in CMS for analytics even without account creation

— Email lists segmentable by archetype from day one enabling personalised campaigns at scale

— Dashboard onboarding gate eliminated the gap where members could bypass profile completion

— Foundation in place for AI-personalised content delivery based on archetype data

The Stack

Wix Wix Velo wix-data CMS wix-crm-frontend wix-crm-backend wix-users

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